EP18 - EarMark - Earn money by reading

What if every page your child read automatically earned them pocket money?

This week Mark and Amanda look at The Earmark — a physical bookmark with a small display that tracks how many pages a child has read and shows their earnings in real time. Parents link it to an app, set a rate (say, £0.01 per page), and the cash transfers automatically from parent account to child account when the session ends. No nagging. No gold stars. Just cold, hard, literary cash.

The name says it all: it's a bookmark, you earn with it, and to earmark money means to set it aside for a purpose. It might be the cleverest piece of edtech we've seen — or a fast-track to raising an adult who never reads for free.